The Tata Legacy – Living by Values

Team Name – Fashion & Jewellery
In a captivating conversation with Chairperson Priya Gazdar, Suparna Mitra, CEO, Watches & Wearables Division, Titan Co. Ltd. eloquently reflected on the profound legacy and values that define the Tata Group. The discussion highlighted Tata’s unwavering commitment to integrity in business operations, transcending mere financial considerations. Suparna emphasized that every member of Tata’s ecosystem is dedicated to conducting business ethically and responsibly.

Founded in 1984, Titan Watches and Jewellery has flourished under Tata’s ethos to become the largest and most trusted brand in its segment today. Suparna shared insights into Titan’s strategic vision, where watches are not merely functional timepieces but powerful reflections of personal narratives. She noted how Titan’s campaigns have evolved from portraying women as passive to celebrating them as assertive and empowered individuals. The latest campaign, ‘Khud se Rishta,’ exemplifies this transformation by celebrating the collective strength and beauty of women.

Titan Company’s watches and wearables have transcended their functional purpose of timekeeping to become coveted jewellery pieces and fashion accessories. Loved for their innovative designs and elegant craftsmanship, Titan’s offerings seamlessly blend technology with aesthetics. Each piece is meticulously crafted, often incorporating precious metals, gemstones, and intricate detailing, making them not just instruments of time but symbols of personal style and status. This fusion of form and function has positioned Titan’s watches and wearables as must-have items for fashion-conscious individuals. Whether it’s a sleek smartwatch that complements modern attire or a classic timepiece that adds a touch of sophistication to any ensemble, Titan’s products are celebrated for their ability to enhance and express the wearer’s unique sense of style, Suparna explained.

She also discussed her leadership journey within Titan, acknowledging her growth from leading a small team to overseeing a workforce of 950 by 2020. Her leadership style focuses on fostering a culture of energy, passion, and inclusivity, aiming to unlock the immense potential within each individual.

The audience also got to explore Tata Group’s steadfast commitment to sustainability, integrating environmental and social goals deeply into their product lines and business practices.

Key highlights of the initiative

• Tata Group’s commitment to integrity, innovation, and community-first, employees-as-family approach to management
  Marketing strategies that stay a step ahead of the times, reflecting the changing role and attitude of women, expectations of Gen Next etc.
• Titan’s watches and wearables are coveted as pieces that exude elegance and preciousness, placing them in the realm of fashion and
  jewellery
• Understanding and appreciation of Tata’s enduring legacy of transparency, values, and relentless pursuit of excellence

Number of beneficiaries – 117
Collaborations – Titan Co. Ltd., T-Hub, Govt. of Telangana
Government interfaces – T-Hub, Govt. of Telangana