BrandTech: Mastering Marketing with AI-Marketing Vertical

Marketing & PR hosted a dynamic workshop, BrandTech: Mastering Marketing with AI, at IndiQube Grandeur on July 11, 2024. Ms. Priya Goutham & Ms. Keerthana Chandrasekaran, Co-Founders of Bunjy Digital, led the session, demonstrating AI tools for branding to an engaged audience of 50.

The event kicked off with an exciting quiz on well-known brands, followed by insightful case studies on successful brand-building techniques. Participants, divided into groups, brainstormed business models, created logos, developed content, and devised branding strategies using AI. Each group then presented their innovative AI-enhanced branding ideas, a highlight of the workshop.

The best team was awarded prizes by chairperson Dr. Nupur Handa and the speakers. The session concluded with lively interactions between attendees and speakers, accompanied by refreshments.