FICCI FLO JKL collaborated with LOOKS Salon to launch ‘Asha’-brainchild of Kr. Ritu Singh. As the name suggests it is a “Ray of Hope” to provide a platform for entrepreneurship & skilling for rural women in the field of makeup, hair & beauty services. This collaboration will offer free training & certification for women from 5 villages. This is an outreach to empower women under the aegis of ‘UMEED’-scheme under JKRLM (Jammu Kashmir Rural Livelihood Mission). This will further give an opportunity to the women to undergo an internship to strengthen their practical learning & experience at the salon, after which the first salon will be launched at Block Bhalwal