Anecdotes of Branded Ambitions with Anita Dongre

Fortune India counts her among their “50 Most Powerful Women in Business” lists, while hers is the only fashion house in the country to have received investment from private equity firm General Atlantic. She is often referred to by the Indian media as the “Queen of Prêt”. Anita Dongre the celebrated designer, is a successful entrepreneur courtesy her brand House of Anita Dongre.

She has stitched together three brands under her label with distinct identities. There is AND with its contemporary western-wear for women line; Global Desi which boasts of boho-chic ensembles; and then there is Anita Dongre label which shines with special curated looks in bridal, couture, prêt and menswear. As a woman she has helped empower many Indian woman artisans, as she believes when you empower a woman you help the entire family, community and hence the nation progress.