An Inspiring Dialogue with Ms Farzana Haque on ‘Building Global Brands’

It is rightly said “Products are made in the factory, but brands are created in the minds of the people”. With this vision, FLO invited Farzana Haque, the Global Head of Strategic group Accounts, Tata Consultancy Services (TCS) for an enthralling session on “Building Global Brands“ and enrich and enlighten members with the essential mantras for building global brands.

Farzana is also the global brand ambassador for Catalyst for women entrepreneurs and the founder of Stree Shakti. She is one of the world’s leading voices and influencers on these areas of life – building large organisations, women empowerment, technology, youth development and Education. In recognition of her leadership at TCS, Ms. Haque was nominated to the World Economic Forum as a “Young Global Leader”.

“FLO believes in holistic development of women and plays the active role of an enabler of economic empowerment. We aim to prepare women in all stages of their businesses and careers and align to their most relevant competencies. Specialised products and dedicated services are not enough in the era of relentless competition. What is most required is the drive to transform their products into coveted brand experiences. Perhaps, no other speaker would have been more appropriate than Ms Haque to be addressing us on Building Global Brands.” said Ms. Harjinder Kaur, National President, FLO.

“Building brands depends on the existence of a strong vision and a careful implementation of strategies. Talking about the global brands or the true movers and shakers of our universe it’s not hard to see they have their fair share of similarities. But if we were to narrow-in even further on just one factor greatly responsible for their success, it would be their ability to create and master an exceptional brand”, said Farzana addressing the gathering.

It was an insightful session to understand the right perspective and the precise skills for an effective brand positioning from the stalwart, who has been the game changer in this arena. Among the guests present were H.E. Mr. André Aranha Corrêa do Lago, the Ambassador of Brazil, Mrs. Beatrice W. Corrêa do Lago, Spouse of the Ambassador and Mr. Pedro Ivo Ferraz da Silva, Head of the Energy, Environment and Science, Technology & Innovation Section, Embassy of Brazil, Shivinder Singh and Aditi Singh.