Brand Guru Ms. Meeta Malhotra spoke about ways to create an effective personal brand. After building the most popular brands over the past 15 years, she has now entered the digital space. Ms. Malhotra emphasized that we all need a personal brand, something which people talk about when we are not in the room. Self-awareness, facing our fears, recognizing our strengths and having a goal post is the way to achieve a personal brand. A house full session of 150 enthusiastic FLO members.